StyleZeitgeist Podcast.

In conversation with Eugene Rabkin, New York, Jun 13, 2025

On this episode we speak with Patrick Scallon, Paris-based communication consultant who was the head of communications at Maison Martin Margiela from 1993 to 2008 and at Dries Van Noten from 2008 to 2023. In the fashion world Patrick is a legend, having helped shape two of the most iconic independent brands. He was awarded the Chevaliers des Arts et des Lettrés by the French ministry of Culture for his contribution to fashion in 2019.

We get into the weeds (hence the feature length of this episode!) of his years at Margiela, discussing how the brand was molded, how it communicated its values, how much creativity was spurred by the lack of resources, how Scallon had to turn down the supermodel Claudia Schiffer, Margiela’s biggest market (you will never guess), and the dangers of the current Margiela fetish. Plus, we finally get the truth about whether you were supposed to cut off that infamous label from the garments (the answer may surprise you).

We also chat about Patrick’s time at Dries Van Noten, what made Dries special, how the brand grew during his tenure, the immense work of putting together Van Noten’s brilliant 2014 exhibit, and some of the brand’s most memorable shows.

Lastly, we speak about what it’s like to work in communications, the pressures of the job, how the industry has changed over Patrick’s tenure, and what the fashion press could do better.